The National Hockey League has chosen Level 3 to stream its content in high def (HD) on www.nhl.com. As deals go, this one isn't a shocker. Back in October, they had unveiled their subscription based "NHL GameCenter Live", and Level 3's existing relationship with the NHL via Vyvx made them the likely candidate. Indeed, the NHL seems to prefer a one-stop shop in this case.
In a way, the NHL is the perfect online streaming candidate. When it comes to professional sports on TV in North America, hockey is nearly always the odd man out. The NFL, NBA, MLB, and even tennis and golf take priority, and the NHL struggles for viewership scraps with [Read more →]