This article was authored by Jouko Ahvenainen, and was originally posted on telecomasia.net.
Carriers want to use data analytics to understand their customers better. Is it a good idea to track their browsing and use that for churn management and marketing? Or would it be a better idea to guarantee good privacy and even protected communications services for your customers? This is not a theoretical choice; this is something carriers must decide now. [Read more →]