The latest European IX foray into North America is by AMS-IX, which this morning announced plans to expand to the west coast. The Amsterdam-based internet exchange company has opened a new PoP at Digital Realty’s 365 Main Street facility in San Francisco. They’ll be calling it AMS-IX Bay Area, and will be seeking to replicate their successful model over in Amsterdam where they see nearly 3Tbps of throughput.
Last fall, AMS-IX was one of three European exchange platforms to enter the US market, and one of two to take on New York City. The internet exchange business in the US has been very much in flux ever since the Open-IX initiative started shaking things up, and AMS-IX sees opportunities to replicate its model. With New York already a bit crowded, opening a new node in Northern California will give them a bit of elbow room.
While Digital Realty’s location is first on the list, others are surely in the wings as the exchange spreads through the key facilities of the surrounding metro area. The region contains Silicon Valley of course, and along with it one of the bigger concentrations of data centers in the US. Networks and content providers in those facilities will soon have a new option for peering and interconnection, assuming AMS-IX Bay Area is able to get enough critical mass to start the snowball moving.
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