Level 3 Communications (NYSE:LVLT, news, filings) followed up its launch of services in Latin America with an important customer victory. Terra, a global digital media company and the largest in Latin America, has picked the company’s Vyvx managed video network solutions to support its sports and events broadcasts.
Terra’s audience stretches across 18 countries and 36 simultaneous channels, and now reaches 100 million people across the region. Level 3 is providing bidirectional circuits, equipment, and on-site tech support in both Sao Paolo and London.
Vyvx expanded into Latin America when Level 3 bought Global Crossing and its Genesis subsidiary, which had already begun offering services there. A month or two ago, Vyvx had their first live broadcast in Brazil – which of course was a soccer match.
The region’s appetite for soccer content in general is well known, of course, but waiting in the wings are the World Cup in 2014 and the Olympics in 2016. With fiber, CDN, and Vyvx services in place and marketshare gains already, Level 3 clearly hopes to be in the right place at the right time when those kick off.
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