2019 – The Year for SD-Digital Platform (SDDP)

December 17th, 2018 by · Leave a Comment

This Industry Viewpoint was contributed by David W. Wang

At the dawn of 2019, either you are a CEO/CTO/CFO of a firm facing your board of trustees, or a manager of network operations & IT facing your firm’s executive management team, you may run into similar million-dollar questions like: “How are we doing with SDDP? When can we move to SDDP?”

If your immediate response is “Just a moment, what is SDDP?”, then you may want to keep on reading this article.

SDDP stands for Software Defined Digital Platform, which is made of core and edge computing & applications, SD-WAN bonded and virtualization powered networking, and service chaining security solutions. Together they forge an integrated, intelligent, agile, secured, and cost-effective Digital Transformation (DX) stack for modern enterprises and institutions.

The rational for cloud, networking and security bonding together into SDDP is that each of the solutions totally relies on each other to make things work effectively in our time. Enterprises also demand a systematic, integrated and bundled approach to engage in DX.

A few years ago, one might only think on his or her firm’s cloud migration.  Then it’s realized without robust, cloud access friendly, and cost-effective network technologies and architecture, cloud’s full potential can’t be released.  Also, as more users and applications come on board from all directions, security becomes a big issue to tackle and orchestrate, otherwise for instance the cost savings from migrating to cloud and SD-WAN might easily be wiped out from some massive cyber-attacks.

Here I attempt to highlight a few key features of SDDP which may also be deemed as next-gen IT/networking trends in 2019.

First, one may wonder how big the SDDP market is, or say what’s its total market value? Based on CenturyLink and Statista’s forecast, the global cloud computing market is projected to reach $411 Billion by 2020, with its revenues continuing to grow by 25%. The global edge computing market size, on the other hand, is initializing up to 1% of the $411 Billion, but expanding at a phenomenal CAGR of 41.0% according to Grand View Research, Inc.

Plus, the global data center colocation business which is getting more software defined and popular in enabling edge computing in dispersed geographies, is expected to reach $47.34 billion by 2023, at a CAGR of 10.85%, according to Orbis Research. While the global WAN market is worth about $40 Billion, the global managed security service (MSS) market size is expected to grow to $47.65 Billion by 2023, at a compound annual growth rate (CAGR) of 14.7%.

Hence in total, the global SDDP market value, driven by cloud computing, SD-WAN, and DX, approximates $700 Billion in next five years.

Second, Internet and the incoming wireless 5G, because of SD-WAN, will become mainstream of enterprise WAN solutions ongoing basis. SD-WAN now can take care of most concerns from legacy Internet and wireless services such as lack of control on performance, reliability and security. SD-WAN will make Internet and 5G as the underlay network, and bring about SLA, policy based intelligent routing, direct multi-cloud access, and application aware performance across its overlay fabric.  Cost wise, SD-WAN typically fares 30-50% cheaper than MPLS.

The legacy MPLS services, while won’t completely go away soon, will be shrinking and declining. In 2019 we can expect massive migration from MPLS to SD-WAN from enterprises across the world. As the result, the global demand for public IP bandwidth and capacity will be booming exponentially, and the wireless 5G buildout and deployment will definitely accelerate.

Third, dynamic, orchestrated, and multi-tier security solutions will become standard offers.  As IT and networking security risks become more distributed vs. centralized, security breaches now can come from anywhere like end devices, IoT applications, mobile users, branch offices, core or edge cloud, LAN and WAN networks, etc.
Using the branch office security as an example, this requires next-gen firewall (NGFW) or Threat Management System (TMS) come in chained bundles, segmented zones, and virtualized packages, combining such functions as firewall, NAT (network address translation), anti-DDOS, intrusion protection system (IPS), web page or DNS filtering, and anti-virus protection.

Finally, very attractive to most organizations with global and diverse branch offices & operations, SDDP can bring the firm’s digital performance, communications and security status onto one single centralized dashboard, assisted by real time reports and in-depth analysis from AI and machine learning. This provides the enterprises with a better sense of control and management, and fast responding capabilities for scale changes, cost adjustment, and security tackling.

In a nutshell, SDDP bundles system integration, next-gen technologies, and key application features for the DX process.  SDDP will enable an enterprise to piece all DX puzzles together, select qualified service partners or vendors accordingly, and strive for DX successes in 2019 and beyond.

David W Wang is a telecom/IT business development & solution enablement principal and senior consultant with ITCom Global, LLC, with current focus on next-gen networking, e.g. SD-WAN Go to Market, adoption and deployment models. Mr. Wang is also the author of the brand new book “Software Defined-WAN for the Digital Age” (published in November 2018) , and the 2015 publishing “Cash In On Cloud Computing”. He is based in Washington DC metro and can be contacted at ITComG18@gmail.com

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Categories: Industry Viewpoint · SDN

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