The Yahoo! saga ended yesterday with the closing of the acquisition of the company by Verizon. Well, the brand is still there of course, it’s just not independent anymore and it has some new roommates.
Verizon has officially launched Oath, combining its various media brands under one umbrella within the company’s Media and Telematics division. AOL, HuffPost, Tumblr, flickr, TechCrunch, MAKERS, Build Studios, and of course the various components of Yahoo! are now part of the new Verizon subsidiary.
Just what a wireless and wireline telecommunications giant can and cannot do with this collection of online properties and advertising capabilities is going to be an ongoing question over the next few years. Is the ownership of more content something that will give the company new leverage over the tech and telecom worlds? Or will Oath just prove to be a place where websites go to atrophy after readers have moved onto the next big thing?
Honestly, while I recognize the intent and drive behind Verizon’s move, I think they’re taking a bigger risk than they realize by choosing to swim against a pretty merciless tide. But that’s what it’s all about sometimes I suppose.
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