Google’s rumored move into the wireless space as an MVNO could give them the last piece of the puzzle. From the device in your hand, the operating system it runs, the email/office/video/social apps you use, the wireless or fiber access network it connects with, the IP backbone and CDN that serves the data, the undersea cables and terrestrial dark fiber it traverses, the cloud on the other end, and the data centers that the servers sit in, Google will have its thumb if not its whole forearm in every single pie. Should we be more worried than we are? Or more precisely, who do you think should be most alarmed at the prospect of Google Wireless on top of all else?
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Concerning the poll about who should be most worried about Google: there was no option for Micrsoft, who I think also could be among the top worriers.
I agree that Microsoft has the most to fear. They’re already the company on that list who fears Google the most and this is only going to make them more fearful.
Point taken, although I guess I barely think about Microsoft these days. In this case I had lumped them in with Facebook and Apple in my mind.
Who should be worried? How about nobody. The only worry starts when you start asking people who should be worried. Nobody even was worried until you wrote this article.
Rather than spending the tens of billions of dollars it would cost to create a wireless network, Google reportedly will carry its service over Sprint (S) and T-Mobile’s (TMUS) networks. Google declined to comment