Internap’s Bare Metal Takes On London, Hong Kong

July 2nd, 2014 by · Leave a Comment

Internap is taking its bare metal cloud overseas, establishing additional beachheads on the other side of both the Atlantic and Pacific oceans. They’re expanding the platform into their existing London and Hong Kong data centers. Along with Singapore and Amsterdam, that gives them two each in the far east and in Europe to go with three US markets.

The ‘bare metal’ moniker refers to the goal of dedicated-server performance on the back end with the flexibility of a public cloud front end. Interna’s plan has been to take on the big public cloud players at the performance level rather than price, which when you get down to it isn’t much different than what Internap used to do with IP transit and colo before the cloud revolution.

Last year, Internap bought iWeb to help boost its IaaS fortunes.  The company has churned organically for many years now, but seems finally poised to generate appreciable revenue growth.   With Rackspace up for sale these days, one wonders how and when consolidation will start to really shift the cloud.  Depending on how effectively the bare metal movement takes on virtualization, Internap might conceivably sit on either side of that table when the time comes.

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Categories: Cloud Computing · Datacenter

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