If January is anything of an indicator, the content world is where Level 3 will be having the most fun in 2014. Last week we saw a new type of CDN/local caching arrangement with TM announced, and this week we have developments on three more content-related topics from the company.
In the speeding up of e-commerce, Level 3 has added a European footwear retailer. Spain’s Camper is using their CDN for website acceleration. Page load times have dropped by some 60%, with as much as 40% increased online sales in some countries.
On the broadcast side of things, we had the annual reminder of who will be doing the heavy data lifting for the Superbowl. Each year the job evolves a bit more, and for XLVIII they have to include a separate broadcast location in Times Square for Fox Sports. That location will of course be connected to the actual stadium over in East Rutherford NJ.
And earlier this week Level 3 introduced a new tool to their portfolio called the Cloud Content Exchange. It’s aimed at the transfer of huge video and data files, particularly for media companies, hoping to finally put a few nails in the coffin of the shipping of physical media from place to place across the media vertical. (Yes they still do that, amazing…) FOX Broadcasting has already been beta testing the service.
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