RuTube Rides Level 3 CDN

The content delivery arm of international fiber operator Level 3 Communications (NYSE:LVLT, news, filings) added to its string of European victories with a win at the Russian video portal RuTube.  RuTube has been using their CDN services to improve the quality of its video delivery in Russia, Europe, and internationally.  Level 3 has found substantial success in the CDN market over in Europe, but I hadn’t realized their presence had taken hold so far to the east.

Since April, Level 3 has been supporting RuTube’s bandwidth needs to the tune of 20Gbps, during which RuTube has seen a noticeable improvement in the quality of video playback.  That has led to a leading to both more video views and its advertising and therefore revenue.  That’s what it’s all about for video sites, of course.  RuTube must have been ‘buffering’ a lot outside its home turf before then.

With the Global Crossing deal is still pending, Level 3 is working very hard on the organic growth front right now.  When the integration starts they will obviously have a lot on their plate, but it matters what sales momentum they enter that process with.  Their CDN business has been holding up its end of that bargain.

Level 3 also issued a PR detailing their supporting role in Amazon Web Services’ Direct Connect roll-out – but then, we knew that much from AWS’s blog earlier this month which listed Level 3, Equinix, and AboveNet as its initial solution providers.  Hooking up the cloud with dedicated bandwidth will be a growing story over the next few years.

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Categories: Cloud Computing · Content Distribution · Internet Backbones