As another part of its increasing efforts to target enterprises of all sizes, Level 3 Communications (NYSE:LVLT, news, filings) today lifted the curtain on a new product. The Converged Business Network service offers to take all the voice, internet, and data networking off of an enterprises hands through 'one carrier, one circuit, and with one bill.' The theme of simplification via outsourcing the network is a familiar one of course, but it still works - especially alongside the arrival of cloud computing.
Level 3's Converged Business Network is not so much a new product of course, but rather a new packaging in which one can find the familiar DIA, IPVPN and SIP trunking products, not to mention various managed services as well. But new packaging is something Level 3 has needed, as its early efforts at addressing the enteprise markets sometimes felt too much like relabeled wholesale. Properly armed, the company has the assets to take some marketshare from the incumbents - assuming they are finally ready for battle.
It's probably no accident that this product was announced a little over a week before earnings are released, as the company will likely be talking a lot about its growth potential in both the mid-Market and large enterprise sectors. That said, it's the Q3 and Q4 numbers that matter in the short term, as the market looks for that growth it's been waiting for.
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