According to Phone+, Level 3 Communications (NYSE:LVLT, news, filings) has realigned its North American sales leadership. Rather than operating North America in three groups: wholesale, content, and business, there will now be a single sales organization with six channels: large enterprise, wholesale, federal, content, mid-market and indirect. Jeff Tench, who was head of the business markets group, appears to be out of the picture. A quick look at Level 3's management page says that isn't the only change.
First of all, CMO Sureel Choski is no longer in evidence and uncomfirmed rumors have him no longer with the company. Choski had been around in various executive roles forever, including a stint as CFO. Peter Neill, who was head of content markets, is now SVP of Business Process Engineering - a rather different job title I would say. No doubt there are other organizational changes in the tier below this that have affected many others. Good luck to those adversely affected. Anyone know further details?
A shakeup in Level 3's organization isn't all that shocking though, the past few years have been very challenging (to say the least!) yet the top management team didn't change much at all. Yet the previous realignment into four customer facing groups didn't accomplish its aims. They need to make something happen, revenues simply must show real growth in the second half and beyond. Will this do it? Who knows... Some will no doubt refer to this as a further rearranging of the deck chairs on the Titanic - there has been no shortage of such reorganizations at Level 3 over the years. We'll just have to wait and see.
Tench was one of the primary movers behind the local markets initiative, which seems to have helped the mid-market group regain its footing. That voluntary decentralization of power did seem to decrease the need for a centralized BMG organization. I wonder where he will show up next, I'll bet it won't take very long.
I wonder if the company will now give us details on the six channels rather than the four we get now. Probably not, though it would be rather interesting to get numbers for the indirect and federal channels.
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