For years, router specialist Juniper Networks (NASDAQ:JNPR, news, filings) has been using cartoons in its marketing campaigns, so much so that they became part of the landscape. But no more, various reports say that the six year run is over; the cartoons are a casualty of the recent marketing shakeup. All marketing campaigns come to an end and this one had a long run, but I have to say I will miss it. Some people hated it, others loved it – but everyone noticed.
Light Reading has a nice article about the guy behind the cartoons, Kevin Pope, who seems somewhat amazed the deal lasted this long.
Some saw the campaign as unprofessional, but they missed the point. While Cisco was often the direct target, I always felt the cartoons were indirectly poking fun at the whole industry. It takes itself far too seriously far too much of the time, and a little levity goes a long way. Especially right now, when we need a bit of humor to balance the economic gloom.
I hope someone else out there takes up the mantle. Some other technically advanced upstart taking on the establishment, maybe Infinera (NASDAQ:INFN, news, filings)?
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