In another interesting shift, Limelight Networks announced yesterday the sale of its web content management business to Upland Software. This is the Clickability piece of their business, which they purchased a little more than two years ago.
Buying Clickability was part of Limelight’s bid to expand their portfolio into more cloud-based managed services. But apparently it followed a similar pattern to EyeWonder, which Limelight bought and then later sold after realizing it wasn’t the right direction.
The sale leaves Limelight’s focus with its core video streaming, content delivery, and performance services. Without Clickability, Limelight’s CDN business looks more and more like a consolidation target for a carrier. I continue to feel that Verizon’s move to buy EdgeCast may cause other carriers to follow suit, and Limelight is the logical place for many of them to look. There have been various rumors of such a deal over the years, but none have come to fruition.
Terms of the Clickability sale were not given, but for a general ballpark idea of the size the price they paid for it in 2011 was $10M.