Breaking the Bottleneck: Empowering Service Providers with Wavelength

This Industry Viewpoint was authored by Mark Daley, Director, Digital Strategy and Business Development at Epsilon

The digital experience continues to redefine how people work, communicate, access services and engage in productivity worldwide. Whether through real-time collaboration, AI-led automation or cloud innovation, businesses and end-users alike now expect fast, reliable application and systems performance as standard. Underpinning these expectations is the network.

Service providers have an opportunity to better meet these expectations by adopting next-generation network technology to deliver high-capacity, low-latency connectivity. Many are already capitalising on the opportunity, with analyst firms like Straits Research predicting the service provider network infrastructure market to go from a value of $158.82 billion in 2025 to $221.22 billion by 2033.

Enterprises continue to adopt hybrid and multi-cloud environments, creating increasingly complex data requirements. Networking technologies such as Ethernet go some way toward meeting these needs, but the growing demand for larger capacities, more point-to-point connections, and dedicated bandwidth with higher performance means Ethernet solutions are beginning to fall short.

By investing in networking infrastructure technologies built for modern communications, service providers can position themselves as the go-to choice for businesses seeking robust, high-performance, business-enabling networks. At the same time, they lay the groundwork for growth, innovation and service enablement. Service providers who act now to upgrade their infrastructure will be able to future-proof their network offerings, and that of their customers, gaining a competitive edge as digital demands continue to rapidly grow.

High-Performance Connectivity with Wavelength

This growth in networking technology is being enabled by Wavelength services, with Fortune Business Insights projecting that the global Optical Wavelength Services market will expand from $6.98 billion in 2024 to $17.65 billion by 2032, driven by a robust Compound Annual Growth Rate (CAGR) of 12.4% over the forecast period.

Dense Wavelength Division Multiplexing (DWDM) uses optical fibre to transmit large amounts of data quickly and reliably, sending many separate data channels over a single fibre, each using its own unique wavelength of light.

This technology greatly increases the capacity of existing fibre networks without needing to deploy new cables across the network. DWDM can handle dozens or even hundreds of channels per fibre, each capable of speeds up to 400 Gbps or more, allowing huge amounts of data to be transmitted over long distances.

Compared to older technologies like Time-Division Multiplexing (TDM) and SONET/SDH, which have fixed channels and lower transmission speeds of around 10 Gbps, DWDM offers much higher capacity and more flexibility. Older systems also need manual setup, whereas DWDM works with software tools that automate network management, cutting costs and speeding up service delivery.

Additionally, Wavelength delivers point-to-point connections that are private, dedicated and predictable. When businesses are concerned with handling sensitive data, real-time operations or mission-critical cloud services, service providers that can offer secure and reliable connectivity will set themselves apart from competitors.

By integrating Wavelength into their networks, service providers can offer:

• High-capacity connections over long distances with minimal latency.
• Secure and dedicated links that support critical business operations.
• Consistent performance across dynamic network conditions.
• Scalable bandwidth that adapts as customer needs evolve.

Interconnection Builds Business Momentum

Wavelength also serves as a solid foundation for interconnection across complex digital ecosystems. Providers can seamlessly integrate key global infrastructure into their networks, including data centres, cloud regions and internet exchanges, without performance and latency barriers slowing them down. Wavelength services can also be presented to customers and partners as Ethernet where both are offered, enabling the core network to be delivered as a Wavelength while cloud interconnects are presented as an Ethernet service. This approach provides a platform for strategic partnerships with global cloud providers and hyperscalers, enabling access to cloud-native tools and a vast developer ecosystem.

In turn, this creates opportunities for new revenue streams, diversifying the services that providers can reliably offer to businesses and end users. Inter-cloud services, cross-site data synchronisation and seamless access to global platforms make up some of the new avenues that providers can explore. On top of that, enterprise customers benefit from a more connected experience that supports productivity and business continuity.

With seamless integration to online management tools and flexible service offerings, providers can expand their services rapidly and efficiently with Wavelength. Most importantly, this agility allows them to stay ahead of competitor activity, customer expectations and industry trends.

Choosing the Right Wavelength Partner

Choosing the right Wavelength partner is essential to help service providers unlock the technology’s massive potential. However, an experienced Wavelength partner brings more than just network technology. They offer the expert insight, support and presence needed to help service providers deliver more to their customers.

The ideal partner should offer:

• Global reach that spans major data, cloud and content hubs.
• A robust, reliable infrastructure with integrated failover options.
• Seamless multi-cloud access for present and future use cases.
• Deep expertise and long-standing industry knowledge.
• Clear and easy-to-use service management tools.

Partnering with an expert in Wavelength technology should fill service providers with confidence in their ability to deliver reliable, industry-leading connectivity to their customers. The right partner will prove their worth by transforming the way service providers can operate, enabling them to grow and diversify with newfound ease.

Powering the Digital Future with Confidence

In today’s AI-powered, cloud-based digital economy, where users expect instant access to online products and services worldwide, service providers need to keep up with the demand. When success is on the line, enterprise customers will search for nothing less than the best when choosing a provider to fulfil their needs.

Wavelength is the ideal solution for service providers that need to supercharge their networks with high-performance, low-latency connectivity without the huge costs of a total infrastructure overhaul. It lays the groundwork for growth, innovation and an unparalleled customer experience in today’s interconnected digital world. Service providers who invest in Wavelength today will build a stronger foundation for tomorrow.

Mark Daley leads Epsilon’s portfolio of Data and Colocation services whilst playing a leading role in identifying and developing Epsilon’s cutting-edge cloud and eco-system strategies, with a focus on market and customer needs and technologies such as SDN and service automation.

A veteran telecommunications professional, Mark served 14 years with Telstra and other high profile telecommunication companies such as NTT and eircom. Mark held leading Products and Marketing roles in Telstra’s move into the European market in the mid-1990s and wrote NTT’s European ICT strategy in the mid-2000s which they continue to deliver today. He was also responsible for winning NTT’s first-ever World Communications Award.

About the Author

Mark has also held executive Marketing & Product Director positions at Capgemini UK and spent 8 innovative years in the Mobile Roaming world, including at WSI’s first US Roaming Hub and launching Syniverse’s first hosted intelligent network services portfolio. Before joining Epsilon, Mark spent 4 years at NetDev which developed the next generation of web-based OTT voice, video and WebRTC service functions, as well as developing the leading innovative Audio Conferencing platform at BT.

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Categories: Artificial Intelligence · Cloud Computing · Industry Viewpoint