This has been a big year for 365 Data Centers. In April they rebranded from the former 365Main moniker and promised to take on the SMB market, and just last week they raised some new capital for expansion. They're not wasting any time, and have now used some of that capital to move into the cloud with their first cloud services offering: storage.
With some help from Zadara's Virtual Private Storage Arrays, 365DC is introducing storage-as-a-service aimed at the local enterprise/SMB market. Not all businesses want their data stored in Ashburn or other data center alleys, but rather somewhere more local where they have more control.
The move is part of an overall shift by 365 Data Centers from the pure colo model to a hybrid colo/cloud-services model. And that means that cloud storage surely isn't the only new service they'll be introducing over the next few months that leverages the square footage they have across 17 markets. I'd guess security and disaster recovery can't be too far away.