Router giant Juniper Networks (NASDAQ:JNPR, news, filings) beefed up its content delivery capabilities this morning by acquiring the rights to BitGravity's service management layer. Juniper intends to use the technology to complement its Media Flow Solution, enabling it to better address the needs of service providers. They'll be producing an integrated solution by the end of the year.
BitGravity is owned by Indian giant Tata Communications (news, filings), which first invested in the company as an independent CDN and then acquired it outright a year ago. Tata had already been integrating the technology with Juniper's Media Flow Solution, and I guess it just didn't make sense to have two halves instead of a whole.
All this is part of a general migration of some of the basic functionality of a CDN into the standard boxes that run the internet. It's a trend we will see accelerate in 2012 as companies like Akamai and LimeLight move up the food chain to avoid commoditization. More of the underlying technology will start moving to the vendors, while the CDNs and service providers focus on using it to optimize their networks for growing bandwidth needs.
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