The Ethernet Exchange business has not found its way into the news as much in 2011 as it did in 2010, but they are still out there. The quietest of them has perhaps been Equinix, perhaps because it needs the publicity less. But Equinix yesterday announced the addition of three key new participants, strengthening its European coverage to the north and east.
Pan European operator Colt Group (LON:COLT, news), regional operator GTS Central Europe, and Norwegian provider Broadnet have all signed on. That brings the number of participants in Equinix's Carrier Ethernet Exchange platform to 55 now. It's still anybody's guess though just where we stand on the actual revenues being generated by the Ethernet Exchange business model. Equinix's plan though is perhaps the easiest path, as the exchange mainly serves as an adjunct to its overall ecosystem and thus there is less urgency to the timing of attaining scale.
This is not Colt's first foray into the space, they signed on with CENX last November. They bring those 18,000+ on-net buildings to the table, more than any other competitive operator in Europe. GTS Central Europe reaches deep into Eastern Europe to connect many hard-to-reach endpoints, and Broadnet adds coverage in Scandanavia which tends to get less attention from internatinal network operators than it deserves.