UEFA, the organization governing European football (soccer to the USA of course), is moving its data infrastructure to the cloud, and more specifically to Interoute's cloud. For the next three seasons, the pan-European backbone and cloud operator will be supporting all of UEFA's business, competitions, and events, including the UEFA.com website and their internal Football Administration and Management Environment.
It's a deal that is the European equivalent to a US carrier powering the web efforts of the NFL, NBA, or MLB. Half a billion visitors are expected to visit UEFA.com for next year's EURO finals. That it should go to a tightly focused pan-European operator seems rather appropriate, though I'll bet the bidding was fierce.
Much of Interoute's investment in the past few years has gone to their ICT, and it seems to be paying off. This sort of deal goes a ways toward justifying that investment, as it probably would have gone to a more traditional large incumbent provider or giant systems integrator in the past. That's not to say that those large providers aren't also UEFA partners in other contexts - many actually of course. But for cloud infrastructure this is definitely a feather in Interoute's cap.