While the low latency game in Europe this summer has mostly featured the likes of bandwidth powerhouses like Level 3 and Colt , their smaller regional rival euNetworks (SIN:H23, news) today added another bit of its own magic to the mix. This time the route is between London and a nearby suburb called Slough, and euNetwork's new line in the sand is sub-500 microseconds, cutting out some 20% from their prior number. The London metro area is one of euNetwork's strongest markets, and they have been making a serious push to serve the financial community. To achieve this new low latency number, they optimized the metro fiber routes, bypassed unnecessary carrier PoPs, and of course installed the latest gear - as little of it as possible of course.
Slough is about 50 km west of London, just to the west of Heathrow, which put it in a strategically favorable position as a meeting point for transatlantic traffic. Lately, there has been quite a surge in large data center construction there, and it has quickly become a focus for the financial community and for low latency-sensitive buyers. But because it is something of a new market, network operators are still assembling fiber routes with which to serve the area.
euNetworks says this is the first phase of a network development programme, so we should expect more news on this front going forward. They may be smaller than the competition, but their assets are highly focused on just the right geography for this sort of application - both metro and intercity. It's quite a stroke of luck actually to have an opportunity to sell bandwidth as a differentiated product rather than a commodity just as the company is emerging and finally taking advantage of all those metro fiber miles they've been sitting on.
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