According to a fascinating piece over on Information Week yesterday, Level 3 Communications (NYSE:LVLT, news, filings) just handed out a late Christmas present to its salespeople and sales engineers. While the company is in the midst of the Global Crossing integration, it has been simultaneously fighting hard to stay on the path of organic growth it returned to in 2011. So what better way to move forward than to give out 1,300 iPads loaded up goodies from Salesforce.com, a VPN and other security stuff, and monitoring tools to keep track of it all.
The question is, will having a fully iPad-enabled sales force make a real difference on the ground? No really, that's the question. I have no idea. But I do know that a fair number of those newly iPad-enabled Level 3 employees are out there reading this. So how about it folks, is this going to work? Do you see the iPad helping you keep in touch with the right people, find more prospects, and close more deals? Or will it mainly give you something new to do on the plane and in the cab once you have Angry Birds and Netflix installed?
And as for everyone else, I'm curious whether other companies in the sector are diving into tablets as well. Who else is trying to harness the iPad itself even as they sell the actual underlying infrastructure derived from the mobile data revolution? If your company isn't, you think they should?
Let me know what you think, leave a comment below!
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