Deutsche Telekom ICCS, the international wholesale arm of the German incumbent, has made a move deeper into the CDN market. Today they unveiled an Application Delivery Network based on EdgeCast's CDN technology. The service is aimed at powering information portals and e-commerce applications.
Of course, this is not the first time DT has worked with EdgeCast on CDN technology. Actually, it was back in early 2009 that DT first announced a partnership with the alternative CDN. In that case, it was a simple reselling relationship. We haven't heard much from that effort since, mirroring much of the early telco activity in the content delivery space.
However, trends seem to be moving back toward a greater telco involvement in this space. Along with the growing need to manage the traffic produced by video and other rich media comes the telecommunications industry's fascination with cloud-based services. They're not necessarily looking to challenge Akamai anymore, but rather simply to fill in necessary spots in their managed services portfolio.
EdgeCast kicked off this year by launching its licensed CDN product, aiming to work with carriers rather than against them in integrating CDN technology more tightly into the fabric of the internet. They won a Tier 1 US customer at that time and other since, but DT would be their most substantial public European licensed CDN thus far.